Corporate promotional events in San Francisco California are usually organized for businesses looking to promote their company, introduce a new brand, launch a new product or open a new partnership with investors. Planning for a promotional event can be tedious, but it yields tremendous results if it is done right.
Here are some steps to follow when organizing a corporate promotional event.
1.) Understand Your Goal
This is the first and most important step in organizing any promotional event. It involves identifying the reason behind the event. You need to state out your goal. It could be that you are looking to increase your revenue for your online marketplace or create awareness on a new product/brand. Having a goal puts you on the right path towards satisfying the needs of guests.
2.) Create a key message to pass across to your target audience
You need to create a key message that you will constantly express during the promotional event. The message should include the name of the new product or whatever service you are introducing to the market and why your target audience should give it a try. Your message should be clear and concise. This will enable all attendees leaving your event to remember the key messages that you have invested so much time reinforcing.
3.) Devise a smart plan to demonstrate your key message
After creating the key message that will be communicated to your target audience, the next step is to devise a smart plan to demonstrate it. You can do this by inviting speakers from your company to discuss trending topics within the industry and how your company’s product can be used. You can also use demo presentations, email newsletters, marketing videos to convey your message at the event. Make sure your employees are conversant with the key message so that there will be consistency throughout the event.
4.) Create a strict schedule with deadlines
There is a lot of things to include in your schedule. One of them is the venue for the event. The type of event will determine the nature of the event venue that will be used. For a big promotional event, you will need to book a venue on time so that it will be available on the day of your event. You may also include hiring photographers, DJ, transportation to the event, AV techs, florists, etc in your schedule. Each item listed on your schedule should have deadlines to make your job easier in case of an emergency.
5.) Reach out to sponsors
Reaching out to sponsors can help to reinforce the key message of your event. A sponsor that works in the same line as your business can help increase your customer base by introducing your products or services to their customers.
6.) Capture your event with engaging social media
These days, many corporate promotional events in San Francisco California are captured online. Using the appropriate hashtags on social media can capture the attention of targeted. You can also use Facebook, Instagram and other social media updates highlighting your location to intrigue nearby customers to your event. Making use of these platforms will enable you to reach thousands of people and inform them about your product/service and also invite them to the event.
7.) Follow up with your event attendees
You can follow up with your event attendees by gathering emails, giving the attendees physical gifts or marketing flyers or even having them buy something at the event. You also need to emphasize the fact that your product/services can solve an impending problem. If your attendees remember you and your message, they will return and patronize you.