The real estate has taken a beating in 2020, mainly due to the COVID-19 pandemic. There was a notable drop in sales since people were facing economic uncertainty and forced to stay at home.
The pandemic will pass, no doubt, but one thing that won’t change is your need for real estate marketing. If anything, you’re going to increasing your spending on marketing in a bid to reach more prospective buyers.
How will you ensure you’re making the most of your marketing dollars? You need to arm yourself with the latest real estate marketing tips.
In this article, we’re giving you tips that will help you find success.
1. Position Yourself as an Authoritative Real Estate Agent
Post-pandemic, an increasing number of buyers and sellers will enter the market with uncertain eyes. Most will be looking for authoritative information and insights before they can make a decision on whether to buy or sell a property.
Where will they get this information?
As a real estate agent, you can be the go-to source for authoritative information for your target market. If you don’t have a blog, there couldn’t be a better time to start one. This platform will give you the opportunity to share your knowledge on a diverse range of real estate issues.
For example, many people want to know how the real estate market will change in the coming months and years. You can do a blog post on the issue and educate your audience. When people find you authoritative, they’re more likely to trust you and hire you.
Besides blogging, there are steps you can take to position yourself as an authoritative agent. Start a YouTube channel and share your insights, for example. Launch a podcast if you can.
2. Throw Videos in the Mix
Video marketing has its challenges. It’s more laborious than other forms of advertising.
However, if you aren’t using videos in your real estate marketing strategy, you’re leaving money on the table.
The modern client wants to look at videos of a property before visiting it physically. They don’t want to waste their time checking out a property that doesn’t meet their needs.
No, you don’t have to create real estate marketing videos yourself. This is a task you can outsource to a company that offers real estate marketing services.
3. Don’t Underrate Word of Mouth Marketing
Did you know word of mouth is still the most powerful form of marketing? One survey established that a whopping 92 percent of consumers trust a friend’s recommendation above all else.
How do you get word of mouth marketing to work for you? Simple. Just offer excellent customer services.
When a satisfied client of yours will be asked by a friend whether they know any real estate agent worth recommending, they’ll gladly give out your name and contact details.
So, strive to offer the best services to every client you get. You never know. They might put in a good word for you a few miles down the road.
Real Estate Marketing Tips That Work
Finding success in real estate can come down to your marketing strategy. With these real estate marketing tips, you’re now in a better position to craft a strategy that can propel you to the top.
All the best and keep reading our blog for more marketing insights.