Using mobile coupons have become a latest trend for the online shoppers as they offer convenience and great value. They not only drive customers to purchase during a period of promotion, but also have a long term effect on their buying behavior. According to Alex Papaconstantinou, the founder of a popular UK-based Wikigains, mobile coupons can have a short as well as long term affect on sales. Retailers can benefit by targeting a larger audience with the right type of mobile coupons.
Mobile Coupons Can Affect Both Short- And Long-Term Sales Goal
Alex from coupon site Wikigains.com says that studying the impact of coupons and promotions has always been a subject of great interest among researchers. The methods of promotions have highly evolved in the last ten years. Although mobile couponing is the latest trend and one of the favored mediums for promotions, there is limited research on this topic.
With mobile coupons, customers have discovered a new convenient method to save money online. Instead of cutting out coupons from the mailer or newspaper, the coupons are easily accessible on the mobile phones. This is also a more handy option for the retailers as they can send coupons via text messages and target a larger audience.
Wikigains Explains The Impact Of Free Sample And Discount Coupons
According to Wikigains, the mobile discount coupons are convenient and useful, but they only help you in achieving short term goals. When a customer receives a mobile coupon during a promotion, it encourages purchase during that time. The discount coupons may make customers spend more than they actually intended to.
Free-sample coupons also influence customers for short-term sales. A study reveals that free-samples can also have a long-term impact on the customer behavior even after the promotional period is over. Thus, it helps in a continued influence on purchases over a period of time. The discount coupons on the other hand don’t have that kind of long term effect.
The marketers should take into account the impact of free sample and discount coupons when creating strategies. To achieve short-term sales, retailers may benefit from sending out mobile coupons that offer attractive discount on purchases. If you wish to look at long-term perspective, issuing free-samples can have a better impact.
Different customers may react differently to different coupons so retailers need to consider these factors. Mobile couponing has become extremely successful because most people carry mobile phones in their pockets. When a great discount arrives via text message, it may be hard to ignore. Wikigains explains that while mobile discount coupons are definitely effective, marketers may need to look for long term effects. Free sample coupons fit the bill perfectly and have a higher impact on the purchase behavior of customers.