Customers are essential for a business to survive and develop. Therefore, a business needs to get in front of potential customers and promote its brand. Business promotion is a must to stand out amongst competitors. Flyers, brochures, local newspaper ads, signage, postcards are all old-school promotional material. In this digital age, the possibilities for business promotions are endless.
Effective ways of business promotion
On Google
Google captures 90+% of the market share. It is a great way to gain visibility and exposure before prospects searching for solutions on the internet.
- Create and confirm Google Business Profile, which allows your brand to show up in local Google searches, and Google map results. Google My Business offers free listing opportunities, so don’t forget to optimize the listing to enjoy top ranking on relevant searches.
- The business website is essential even if it is an old-fashion strategy. Prospective and existing customers visit your website. Just like GMB listing, a functional and appealing website promotes your brand 24/7.
- Ensure to have SEO practice that aligns your brand with search engine indexing factors. Algorithms are frequently evolving and multiple SEO strategies work in tandem to enhance your ranking.
- Create a business blog because informational content is still a dominating SEO strategy.
- Share content on social channels and even as a guest blogger to reveal your genuine desire to assist the audience.
- SEO strategy takes time to show results but for instant exposure, Google Ads is a great option [if you can afford the budget].
On directories
Consumers are regularly visiting online directories when they need to vet a business or search for one that suits their project. Established online directories enjoy high traffic, so if you list business on such high domain authority platforms you will certainly gain first-page exposure in Google. Online listings help to improve your online presence and promote business to highly interested customers around the location.
- Create business listings on major directories like Google, Facebook, Yelp, Bing, Glassdoor, etc.
- Listing optimization is essential to enhance your chances to rank high on search results. Consistency of information on every listing is a must because a single wrong detail can dent the credibility of your business among potential clients and even Google.
- Acquire online customer reviews because it is similar to word-of-mouth. Even reviews are one of the key ranking factors search engines look at during local searches.
- Monitor reviews on every listing and respond. If there is a negative review, you can even resolve it. Reviews good or bad exhibit the value of your business offering prospects an inkling of what it is like to hire or buy from you.
Online directories like Bleen are helpful to residents and suppliers or service providers in Australia. It is a free online directory that offers businesses a chance to target local customers efficiently and even generate solid backlinks.
On social media
Social media is also a free promotional tool. Facebook, Linkedin, YouTube, Instagram, Twitter, Pinterest, TikTok, and online communities help to build a great reputation as well as connect solidly with relevant influencers in your niche.
BusyFox is a platform to post online business news and press releases. This is also a good chance to attain quality backlinks to your business blog or site and enhance ranking on Google.