A decade ago, it was a novelty for people to shop online. Today it is a way of life with people subscribing to fast and reliable delivery services such as Amazon Prime. This online giant is a hub for retailers and consumers looking for all types of merchandise. Discover seven reasons why online retailers need Amazon SEO services to remain on top in this highly competitive environment.
Amazon and Google Are Not the Same
Often online merchants believe they can approach SEO on Amazon the same way as they do on Google. What helps products and sites rank well on Google will not work on Amazon. Just as Google has its unique algorithm, Amazon A9 is what determine how products rank on the site. The smart use of related keywords, the title structure, how the product description is written, and other factors make a huge difference in whether a product reaches number one on a search or gets lost in the shuffle. Amazon SEO pros understand how A9 works and the strategies to help merchants improve their product rankings.
Visibility is Crucial to Success
Listing fantastic products and offering competitive prices are two ways merchants strive to attract attention. However, there could be multiple merchants with the same products at similar prices. What makes one product more visible than another? Amazon SEO services know how to perform research to answer this question and makes the necessary changes to help products gain the visibility they need for the company to succeed.
Find Out How People Search
Trying to stuff keywords into a title and description is a sure way to confuse human readers who are looking for specific items on Amazon. It is imperative to determine how people search for the products a merchant wants to sell. An Amazon SEO pro conducts keyword research to determine the exact terms people type into the search box to find something. These words should be naturally incorporated into the product title and description to mimic how people search for it.
Branding the Business
Consider how businesses are known for what they offer, such as a burger at a fast food restaurant. When people see images and logos, they instantly think of eating a cheeseburger – and this is what great branding is all about. Unique product descriptions make merchants more memorable. People start to recognize the structure and voice of the product descriptions and know they are dealing with a trusted Amazon seller. As they become more familiar with the merchant, they will return to them to find related products.
A Call to Action
Optimized product titles and descriptions are essential, but it takes more than technical prowess to get people to buy stuff. Beyond the SEO aspect, the descriptions must include a call to action. Descriptions should consist of the product make, model, features, functions, and the benefits it provides to buyers. The final portion of the description should also have a call to action that encourages people to buy now, such as a timed offer or a limited supply available to the first buyers. Adding a call to action helps prevent people from forgetting the item or surfing over to a competitor to buy it. Find out what buyers want then explain how the product delivers it and why they must purchase it now.
Seeking Attention
It takes more than a compelling product description to encourage people to buy something. Adding a call to action helps, but buyers also want to know precisely what the item is and how it will work for them. Adding several images to the description helps people get a visual idea of what the item does and whether it suits their needs. Some merchants also add a brief video to describe the product further, so fence-straddlers may decide to make the purchase.
Building a Business
Since the advent of online shopping, merchants and consumers have been taking advantage of this new way to buy stuff. Some sellers start selling online as a side hustle or part-time gig to make a few extra dollars. Many people discover it can be quite lucrative to become an online merchant and build businesses that earn six figures. Knowing how to master SEO and marketing are cornerstones to building a successful online store.
Amazon SEO services help online merchants realize their full potential. With the right approach, sellers can build thriving businesses and a brand people trust.