A picture is worth a thousand words! And this argument really helps to ensure that various purchases are made daily in e-commerce.

When a customer searches for products to buy online, he often prefers to see quality photos in various places, than reading a text with the information of the same. A good quality picture can be gotten on windows using simple photo editor software.

In this article, we list some tips on how to photograph products while keeping your operation optimized.

Whats the Matter?

It works with people and also with products, how to draw attention if not with a good image? In an online sales world where the supply is increasing, and the customer has more and more options, it is important to stand out. A quality photo values the product and gives more credibility to the site, where the customer feels the will to buy a product with the certainty that it is what he needs.

Tips for Getting Good Photos

When we talk about the quality of the photos, we mean that they must have high resolution, great illumination, and a good angle adjustment and positioning.

We should not confuse quality photos with photos that are produced with models and famous people, with impeccable hair and makeup well done, as well as having a great investment, such a photo requires a specialist production team. Certainly the client you will be impressed by the photos, but there is no increase in the intention to make the purchase. This is because the more realistic the model is, the greater the ease of the consumer to see in that situation, which expedites the purchase.

• Standardization: Try to keep your photos in a single line of reasoning, always with the same amount of light, angle, even background, and similar poses.
• Background Plan: The background should have clear and neutral colors, thus helping to highlight the exposed product.
• Edition: Be careful with editing your photos, the final result should not be compromised, leaving an effect as natural as possible.
• Positions and Proportions: All your team must be well aligned to always keep the photographs in the same size and with similar positions, that passes professionalism.
• Lighting: The product should always be well lit, in all positions, this brings more comfort in the visibility of the consumer.

v  Avoid Problems

In the fashion industry, many customers complain that a product has an appearance on the site, but live have another aspect.

Once the colors are not treated, and the tones displayed on the site are not correct, the consumer can get confused and want to change the product after the purchase. Usually, the most problematic colors that cause this difference are pink, purple and lilac.