Search engine optimization for the travel industry differs from any other type of business. Travel companies often have multiple channels, brands, and locations that could overlap. Muddy SEO strategies can mean lost leads. Get ready for more action with these eight unique travel SEO tips for success.
- Focus on the Target
Defining the business’ target audience is the first step toward effective SEO. Who is looking for a specific travel experience? What types of people visit the destination and why? Knowing this data makes it easier to answer the questions of your target audience – sometimes, before they ask them. Do the research, then make sure the site language speaks to the target audience in a way they understand.
- Do the Keyword Research
The best online content is relevant, readable, and optimized for the search engines. The process begins with detailed keyword research. Examine site patterns, such as high-performance and low-performance pages. Look for relevant keywords pertaining to specific locations and topics. Check out competitor keywords, too. Incorporate these keywords naturally into your site content.
- What Are They Talking About?
Get to know what people are talking about before they search for a travel site. What do they want now? Search online for trending topics related to travel experiences. Visit question and answer sites to see what travelers are asking. Provide answers in your blog articles, and social media posts to drive more targeted traffic to your site.
- Location, Location, Location
When it comes to industries such as travel and real estate, location is an integral part of the business. Travel SEO efforts must focus on a variety of locations as well as travel industry features, such as amenities and activities. Unique descriptions for similar properties is crucial to ensure each on the search engines. Otherwise, key pages might get lost in the shuffle.
- Know the Travel Process
People rarely book a travel excursion the first time they do an online search. They start by looking for information about destinations and deals. Then they search again to create a possible travel itinerary. Finally, travelers are ready to book a trip. A successful travel site knows how to travel through this consumer journey for improved lead conversation rates.
- Unique Descriptions Attract Interest
A list of features and locations is not enough to generate interest in a competitive travel marketplace. Unique descriptions, based on relevant keywords, attract more attention. People need to imagine themselves on a once-in-a-lifetime vacation before they spend money to go on one. Craft irresistible descriptions that make people want to have the experience themselves.
- Visual Aspects Matter
Colorful descriptions are powerful when accompanied by fantastic photographs. Beautiful images create a mood to entice travelers into visiting the location. Use professional photos that truly capture the essence of the travel destination. Few people can resist sleek photos of scenic landscapes, luxurious amenities, and happy people enjoying their surroundings and all it offers them.
- Encourage Loyalty
Encourage loyalty from the first time people visit your site. Offer newsletters and reports to gather email addresses and stay in touch with site visitors. Bring people back for special discounts and offers, based on their level of interaction with the site. Loyalty programs also help brand businesses and give them a recognizable presence that keeps travelers coming back for more.
Use these savvy travel SEO tips to build a robust site foundation for success. Consult with a travel SEO service to learn more about transforming travel dreamers into real-life travelers with joyful stories about their adventures. Learn how to turn these stories into actionable ideas to help improve lead conversions.