As an Amazon seller, you know that Pay-Per-Click (PPC) advertising is a necessary part of driving traffic to your product listings. But with so many Amazon PPC software options out there, how do you know which one is right for your business? In this article, we’ll walk you through the different features to look for in Amazon PPC software, as well as the top three software options on the market today.
1. Look for software that offers automated bidding:
One of the most time-consuming aspects of managing an Amazon PPC campaign is manually setting bids for each keyword. Fortunately, there are now several software options that offer automated bidding, which can save you a significant amount of time.
When considering a software option with automated bidding, look for one that allows you to set bid limits for each keyword, so you don’t overspend. You should also look for software that offers the ability to adjust bids based on real-time data, such as changes in conversion rate or ACoS.
2. Choose software with robust reporting features:
Another important consideration when choosing amazon ppc software is the reporting features. Look for software that offers detailed reports on your campaign performance, including metrics like impressions, clicks, conversion rate, and ACoS. Ideally, the software you choose will also offer the ability to create custom reports, so you can track the metrics that are most important to your business.
3. Consider software with Amazon API access:
If you’re serious about your Amazon PPC campaigns, you’ll want to consider a software option that offers Amazon API access. Amazon API access allows you to connect your PPC software directly to Amazon, which gives you the ability to manage your campaigns more efficiently. Additionally, many software options that offer Amazon API access also offer features like automated reporting and campaign management, which can save you a significant amount of time.
4. Pay attention to your staff:
The best way to learn about your business’s supply and demand is to pay attention to your staff. If you’re tracking your food cost and your labour cost, you should be able to tell if one is out of sync with the other. If your staffs are telling you that you’re running out of an ingredient too often, or that you have to waste ingredients because you’re over ordering, something’s not right.
5. Make adjustments:
You’ll soon be able to tell if your restaurant’s supply and demand are balanced. If not, don’t hesitate to make adjustments to your supply chain to ensure that you’re neither wasting food nor running out of it. You’ll also want to make sure that you’re using your POS system to its full potential to calculate your food cost and your labour cost. This will give you access to the data you need to make adjustments to your menu, your recipes, and your supply chain.
Conclusion:
When choosing Amazon PPC software, there are several important factors to consider, including automated bidding, robust reporting features, and Amazon API access. By taking the time to find software that offers these features, you’ll be well on your way to success with your Amazon PPC campaigns.