The prestige of every business is to have something valuable to offer their target audience. That is not different from the role of a business website, too. It is to give value to your client in the form of convertible content. What is the better way to provide relevant content to your guests than to let them suggest what they want? So, you could have a website that has been developed by the best Denver website design agency, if you don’t have the right content, you have still wasted your time and resources. So, how do you get your visitors to create content for your website?
- Suggestions:
Create a channel for people to drop suggestions on what they would like to read or hear from you. For example, if you offer professional advice or tips, people might have something bothering them, which they would like you to talk about. So, having a place on your website where people can drop suggestions or questions is a very good place to start creating your content, based on the choice of those who read you. And you can rest assured that such content would drive traffic.
- Comments:
Enable the comment feature on your website. This is particularly important if you have a blog session on your website. Comment promotes engagement, and engagement, in turn, promotes page credibility and ranking. A good ranking ultimately enhances traffic. In comment sections, people can ask a question or share examples or experiences that are very important and would be beneficial to a larger audience. The good thing about enabling the comment feature is that it allows your guest to be contributors to your content at no cost, and they give inspiration on what you can do for them as a professional in the field.
- Forum
The most engaging website platforms are ones that have forum pages. Forum pages are a dedicated page where people can ask a question about an issue that pertains to your business (or not ⸻depending on your model), and other users can answer. Forums give those who have mastered an act or art to share their experience in guiding others who are yet to attain such proficiency. The good thing with this is that you do not have to necessarily comment or provide an answer, once someone has already done that. Web forum pages rank quite well on Search Engines, as they mostly contain the most sought-for keywords by end-users.
So, while you might have gotten your business a good Denver website design standard, make sure you entertain customer content, too.