The current buzzword in business these days is digital marketing, which is a form of marketing using digital platforms such as emails, apps, and other online content. However, the connection to customers via digital formats are only the front end activities. What lies behind the scenes is the all-important question, how do businesses translate user data into actionable information to form strategies and goals? Social analytics companies, such as NetBase, provides the critical social media tools to help business owners and marketing managers make sense of the raw data coming in from the many different digital platforms in use.
The Importance of Social Media Analytics
Forming a great relationship with your customer base is what businesses should strive for. However, while the friendly sentiment is admirable, it doesn’t translate into quantifiable data. Using digital marketing as a means to reach out to consumers is only one half of what it takes to build a digital marketing strategy. Social media analytics, or SMA, is important for the reason that it is the translation of raw data into useful market information about the company, its competitors, and the overall industry. Here is where to buy likes for instagram.
Some examples of the metrics used by social media analytics include:
- Content Metrics – Content metrics can tell you the proportion of each type of content and their performance.
- Timing Metrics – Timing metrics can tell you the time of day and duration your customers are engaging in your content.
- Audience Metrics – Audience metrics can tell you the demographics of your customers, such as gender, location, and age.
These metrics can be gathered by using social media monitoring and social media listening.
The Importance of Social Media Tools
Even though many social media tools exist, the most commonly used include social media monitoring and social media listening.
- Social Media Monitoring – Social media monitoring is the half of social media marketing that focuses on the company’s actions. Social monitoring focuses on the results and interactions from the company’s posts, contents, responses.
- Social Media Listening – Social media listening is the larger overview of a larger playing field. With social listening, the focus is on how your company is being perceived overall. Who is talking about your brand? What are they talking about? How is your competitor and the industry performing compared to yours? What is currently trending? Social media listening is a very important tool for strategic planning for short-term and long-term marketing goals.
NetBase: Social Analytics Company
Many companies wish to do more with their digital marketing data but lack the budget to do so. Instead, companies can outsource social media analytics to companies such as NetBase. NetBase is a real-time analytics company that has been servicing international companies such as Coca Cola and Cruisinart for almost two decades. With their analytics technology, NetBase can translate raw data into actionable information so that you can make strategic decisions based on the most up-to-date information available.
NetBase: Social Media Tools for Your Business
NetBase offers a variety of products and services for your budget. The analytics technology used by NetBase can help you:
- Boost your marketing performance with a deeper understanding of your target market.
- Protect your brand’s reputation with notification of brand negativity and complaints. These red flags allow you to step in and respond to issues to minimize any negativity.
- Find knowledgeable influencers for your products. Influencers are content creators with their own loyal followers. They often have in-depth knowledge in your products and holds sway over their followers.
While engaging with your customers using digital media is a solid first step for any business looking to expand, being able to use the data provided by digital media is essential to forming long-term strategies. Social media analytics companies such as NetBase can bring your digital marketing to the next level with a variety of technology and expertise. Read the full blog.