Marketing experts agree that direct mail marketing still empowers and allows brand to connect with customers and stand out in the crowd. There’s a lot that must be considered while planning a campaign, which is often hard to comprehend. To make things simpler, Washington Direct Mail services have designed a periodic table for direct mail promotions, which covers all elements that need attention. The period table consists of 8 groups and 67 elements, and in this post, we are going to do a quick overview of the same.
The groups
- Mailing House Elements
- Data Elements
- Print Elements
- Creative Decisions and Ideas Elements
- Cost Elements
- Promotional Elements
- Measurement Elements
- Rare Elements
Evaluating these groups is rather easy if you check the names. Here’s a quick brief of each
- Mailing House Elements – Everything that marketing agency should possess and have to plan a marketing campaign. Think of compliance needs, the push towards eco-friendly ways, campaign management, cost arrangement and more.
- The group called campaign management focuses on things like data deduplication, customer profiling and name appending, which eventually help in taking necessary steps related to planning.
- Print Elements is more about focusing on printing technologies, such as litho printing and programmatic printing, which help in tailoring need and deciding on costs.
- Creative Decisions and Ideas Elements determines the ways and means that help in adding creativity to direct mail products. Everything from as personalized letters, one-piece mailers, coupons, shaped mailers to print layouts have been included here.
- Costing elements is a group that brands identify with, and in this case, the focus is on things that can increase or decrease costs, like weight, volume, shape, bleeds and printing techniques.
- Promotional elements include products that are usually include in direct mail to get attention, the group takes all aspects into attention – measurements, steps in assembly, costing and other details.
- Measurement Elements is all about response handling, mail matching, weight checking and relevant factors that can influence a direct mail campaign.
- Rare Elements. Finally, we have elements that actually change the way people look at direct mail. For example, many brands are now using peel-off stickers and neon colors to get attention, while others are using scratch cards.
If you want to use direct mail marketing for your brand, it is important to think out of the box, and this amazing periodic table just gives an outline of the things that cannot be missed.